Business Strategy
Business Strategy
Medium- to Long-Term Vision
With a view toward sustainable growth, we set our Medium- to Long-Term Vision—what we must achieve over the five-year period leading up to FY2029, when we will celebrate the 90th anniversary of our founding.
We will promote the expansion of our business domains, not limited to the direct marketing domain , and by making full use of the insights and expertise our group possesses, we will promote the creation of new solution businesses.
To achieve our Medium- to Long-Term Vision, we will implement key policies each fiscal year. This approach allows us to agilely promote a strategy that incorporates a long-term perspective while adapting to change, thereby enhancing the certainty of achieving our targets.
To become A true Marketing Solution Company (MSC),
we will hone our uniqueness in Marketing Solution domain
＊ A true MSC is defined as a unique business group that does not belong to any single, existing industry category, and is also a highly profitable company.
＊ Marketing Solution (MS) is defined as the ability to understand customers, propose various business solutions that meettheir needs, and lead to resolutions.
＊ Uniqueness is defined as the capability both to provide high added value and to proactively structure businesses.
FY2025 Key Policies and Quantitative Targets
Strengthening earning power by pursuing uniqueness
- In FY2024, we promoted the expansion of our business domains, not limited to direct marketing domain.
- We aim to enhance corporate value through a cycle starting from market needs.
Business portfolio transformation
- Allocate management resources to Solutions Business, which is in the investment area.
- In the Mail-order Business, we will pursue efficiency and productivity to generate maximum profit.
- In the E-commerce Business, we will continue to improve profitability as we rebuild the business into a sustainable and repeatable model.
Solutions Business
Improving profitability through selection and concentration of solution offerings
- Adding value to all service offerings and improving profitability
- We will focus on LPB (Logistics, Payment, BPO) as our main offering and concentrate management resources on it
- We aim to achieve the evolution of Marketing Solution functions and domain expansion through M&A
Mail-order Business
Anticipating the market 5 to 10 years ahead and keeping our business structure flexible
- Continuously making changes, large or small, and enhancing the value of products and services
- Pursue efficiency and productivity unaffected by the business environment, and generate maximum profit
- Establish the apparel solution business in the market
E-commerce Business
Complete the business restructuring and rebuild the business into a sustainable and repeatable model
- Control the gap between planning and execution without falling into over-planning
- Make business decisions promptly based on business environment forecasts
- Lay the groundwork for tomorrow, regardless of the scale of the matter
Quantitative Targets
FY2029 Quantitative Targets
FY2025 Management Plan
“Marketing Solution Company”
For details, please refer to the financial results presentation.
Management Plan
Presentation Material for Financial Results
FY2024 (May 7, 2025)