Business Strategy
Business Strategy
Transformation of our company from
”SCROLL of Mail Order” to
”SCROLL of Marketing Solutions”
Breaking away from e-commerce/mail-order companies
The Group has defined the value proposition to customers as ”direct marketing solutions”. It has then set out to transform itself from its traditional image as an e-commerce/mail-order company into a Direct Marketing Solution Company (DMSC). In particular, by accelerating the growth of our solutions business, we aim to realise sustainable growth towards becoming a company that lasts for 100 years.
Value Proposition
Direct Marketing Solution (DMS)
To meet the needs of our customer, making full use of all the insights and expertise our group possesses in direct marketing.
Evolution from DMSC to MSC
In recent years, the e-commerce/mail-order market has reached a growth plateau and the battle for market share with competitors has become even more intense. In addition, the direct marketing business has a small share of the overall consumer market, and remaining in that business area represents a major future risk. Against this background, the Group will evolve into a new corporate entity, removing the ”D” (Direct) from ”DMSC” and becoming an ”MSC” (Marketing Solution Company).
The value provided by the skills and know-how that the Group has developed in direct marketing will remain unchanged and the essential aspects will not change, but the Group will expand its business areas based on these and work to create new solution businesses by combining the skills and know-how it has developed. At the same time, new functions and technologies will be added to improve the value provided itself, thereby realising its evolution into an MSC.
Value Creation Process (Japanese)
Medium-term
Management Plan
（FY2024‐FY2026）
“Marketing Solution 2026”
For details, please refer to the financial results presentation.
Medium-term
Management Plan
Presentation Material for Financial Results
FY2023 (May 8, 2024)